Handing out promo products is the best strategy for marketing a business. Yes, this process has been around for many years now, and business people stick by it. Experienced business owners make use of promotional gifts to advertise their businesses and enjoy a long list of benefits, like customer loyalty, regular referrals, and increased sales.
There have been a lot of surveys taken to discover the true power of the promotional product. Each one has shown that business owners were able to practically double business opportunities and get more call backs from promo gift recipients than the companies that didn’t offer any promo gifts. If you are interested in learning some of the results of these surveys, here are five findings that can prove the power of promo gifts to create a successful business.
Drives Additional Referrals
A survey from Louisiana State University indicated that by accompanying request for referrals with a promotional product incentive offer drew as much as 500% more referrals than appeal letter alone. The results speak for themselves. Obviously, promo gifts offer excellent incentives. Everybody loves getting something for free.
Increases Brand Interest
Adding a promotional product to the media mix generates favorable attitudes toward any print ad. Using of a promotional product alone achieves maximum impact for the advertising medium. Statics shows that up to a 69% increase in brand interest and 84% a good impression can be achieved through promotional products. Thus, the business owner can improve their company image.
Improves Staying Power
Usually TV commercials last about 30 seconds, but how long do promotional gifts last? Surveys found that 58% of those polled tend to keep a promotional product somewhere in the home or office from one year up to more than four years. Even if the recipient doesn’t use the item, most of the time he donates the product to the nearest person rather than throwing it away, so the product carrying your business name has a long-term impact.
Promo Gifts Are Happily Accepted
Generally, people love to receive promotional products any time and are never denied. Whether it’s a child's toy or a woman's beauty product, promotional products are welcomed and appreciated in every walk of life.
Help Customers Remember Your Product Brand
If you want proof about how promos gifts help keep your business on customers' minds, one study found that promotional products increase the recipient's ability to recall the name of an advertiser by 76%, which is much better than their ability to recall the name of an advertiser from a printed publication.
In regards to marketing, the wise business owner offers a variety of promo gifts to choose from, and they work very nicely. A countless number of business owners have boosted sales by handing out promo gifts. This is the way to make customers feel valued and appreciated, and because of this, they will come back to get your product. Promotional products may be Frisbees, wine stoppers, golf tees, pens, water bottles, flashlights, knives, key chains, and so much more.
Copyright 2012,2013,2014,2015,2016 On Topic Media PTY LTD. ABN 18113479226. mobile version
Subscribe to the Business Boss email newsletter and learn about running a small business. You will find lots of useful tips and articles which will not only save you time and money, but also your sanity.