Whether your business website sells a product or service or is simply an online space which explains what you do, running a blog in conjunction with your business website a highly valued tool that must not be overlooked.
If you do not currently publish a blog for your business, now is the time to do it, otherwise you could be missing out on potential customers.
Here are 5 reasons why your business needs a blog:
1. SEO (Search Engine Optimization)
This is probably one of the main reasons to publish a blog in conjunction with your main business site.
Preferably, your blog will be found under the same business domain name, listed under a separate 'blog' tab. Note that combining a blog with your business domain may involve a web designer's assistance.
The content of your blog will represent the topic of your business, and by writing the right keywords into your blog posts, you will direct traffic to your site. Remember that blog readers are your potential new customers.
2. Keep up to date with industry trends
To make sure your blog posts are on topic and interesting to readers you will need to research your articles. When sourcing information for your articles, you will keep up to date with the latest happenings in your industry without even trying, which is vital for the success of your business anyway.
3. Engage with customers
Blogging encourages reader engagement by way of comments on the blog itself or discussions on other social media shares. Individuals reading your business blog are no doubt people with an interest in what you do, so are essentially your customers. By engaging with your blog readers, you can find out what your customer really wants.
4.Cheap / free publicity
Although blog writing is a time consuming task, it is essentially free in a monetary sense. If you write interesting blog posts you may find your articles are acknowledged and shared through social media circles creating free publicity for your business.
5.Gives you credibility
If you publish well written articles relevant to your business topic, you will soon gain readership for your blog, which in turn directs traffic to your business website. Ideally you would aim to be known as a professional in your industry, where people trust your judgement and go to your blog for information relevant to their interests.
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