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5 Ways to Optimise Your Website for Mobile Searches

by GregNunan (follow)
Greg Nunan - Founder of www.WeDigital.com.au and www.homebusinesstoday.com.au
SEO (2)      Websites (1)     
With the smartphone and tablets explosion, most of us are spending more and more of our personal and professional time on our mobile devices.

Oddly enough, there are several websites that still do not show properly on those devices. Those websites are still on desktop / laptop friendly.

It has become extremely important now to make sure that your websites are mobile friendly or responsive. In April 2015 Google rolled out an algorithm update which is favoured towards mobile sites. In a nutshell google will favour mobile friendly pages in mobile search results. The SEO industry has named the term update "Mobilegeddon".

There are a whole range of factors to consider when it comes to building a website, but the pure objective of mobile optimisation is to examine a particular design of a website, which includes how a site is structured, the specific speed the site runs at and how long the duration of time it takes to load.

Another goal of mobile optimisation is to get an idea of why certain problems that maybe turning users off exist.

Mobile optimisation of your website lets you create a better experience for users, develop an improved search format and also makes your website fast to load and navigate.

Here are 5 tips that will help you better mobile optimize your site:

1. Avoid Image Overload

If one thing can really slow down a website, it is too many images. What you should do instead is eliminate the amount of images and the ones that are simply too big. The goal should be to keep the images that are essential, conveying the main point of the website.

2. KISS: keep it simple and stupid

The vast majority of users aren’t visiting a website simply for how it looks, rather they are instead searching for something of interest to them. It could be anything from a news story to a restaurant menu. The best thing to do is to ponder over what people are mainly visiting the site for, whether it is to speak to a live person to answer a question or it may be to order a particular product, it needs to get to the bottom of the reason.

3. Look for Feedback

Always pay attention to customers complaints or compliments and from there you will know what things you should do. This is your target audience that you are reaching for, they should know what is best for your page. Customers obviously have to be your central focus because they will always dictate just how successful you will ultimately be.

4. Utilise an “M-Dot” URL

People are going to search for you on their mobile phones as they would on their desktops. This basically means to make SEO a priority and optimise your site to be structured around that. M-Dot is a URL which will enable Google to create your site to be indexed separately than it would be to a search engine on a desktop PC. M-Dot is becoming an essential.

5. Embrace Blank Space

For many, people like to fill about every inch of space on their websites as they can. If they see a blank spot, they feel the urge to fill it up with something. Blank space gives the website a much cleaner and refined appearance. It will also make the task easier when a person is looking for the link or option they would like to click on.

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