Home    Subscribe    Write for Us    FAQ    Contact    HubGarden    Login

Blogs That Work

by Roy Chambers (follow)
Business (93)      Marketing (58)      Social Media (20)      Free publicity (6)      Writing (4)      ContentMarketing (3)      ContentStrategy (2)     
Previously I have argued, that for most people, Blogging is a waste of time. However there are a number of successful blogs. Let's look at some criteria for having a successful blog.



Unique
Blogging


Blogging is your business

Every successful blogger that I have met, the blog is the business. For example, they are running a technology or cooking blog and it generates income directly.

If providing information is part of your business then a blog can make a lot of sense even if it isn't core to the business.

Your blog has unique and interesting content

I tend not to follow blogs that much, however I read a fair amount of blog content at times that I usually through a google search. If you a blogging about a problem people have and few people provide advice about, then they will find you.



Unique
You need to be unique to stand out


If you can't say something original find the people that do and see you can't be mentioned in their blog, because that is where the action is. Otherwise there is not reason why people should find or follow you.

People will follow you

While not a pure blog, one of the best examples of using a photo blog was a pool company that started by putting up pictures of amazing pools from around the world. The response to that was a resounding "Meh". They then changed the pictures to those of the pools they were installing, showing the process and the results. This proved wonderfully popular.



Unique
Follow me


Do you have something to share where people want regular updates and information. Blogs on technology and cooking work well, as do those helping with a big purchase, such as cars, or regular purchases such as stock market tips.

If you want to blog for your business, ask, is there information you can share? A surfing business could share information about waves and beaches, a design company could providing information about design trends, and social media marketing companies can update their readers about what is happening in social media.

News, not olds

Blogs are postings listed in date order with the latest first. Basically they are news, and when thinking about your content, make sure it is news, and not olds.



Unique
It is news not olds


Do you have genuine news to share with people, advice and information that they don't already know, or are you just repeating what they already know or providing information that people don't want to know about?

You have compelling content

When I am busy I just want content and most blogs are that, just content. Few capture our imagination or entertain us, which is a pity. Maybe our attention spans are becoming shorter but I still think there is great value in telling a compelling story and people will keep coming back for more entertainment.

If you are writing about the most humdrum topic and make it interesting and exciting with stories and anecdotes then you will generate a unique following.

Your blog isn't a blog

Blogs can be used for other reasons other than just being blogs. One way is to put up content in blog simply as a place to store that information. If you are lucky people will share it, follow you, link to it and maybe even find it with a search.

What really matters is that it is just a place to have the information. Then you can send it out using facebook, twitter, linkedIn groups or even old fashioned email lists. Sometimes you can simply provide a link to a customer rather rewriting the answer.

Beyond blogs

Standard blogging is not the end of it. There are numerous other publishing formats, including video or photo blogs and I know some people doing well with regular pod casts.

Also the newest first format of blogs is not always appropriate. Maybe you want people to start reading the information you post from the beginning, such as a training course or guide.

If anyone tells you that you have to have a blog, ask yourself why? If you meet the criteria of a success blog then, by all means, blog.

#Marketing
#Business
#Social Media
#Free publicity
#Writing
#ContentMarketing
#ContentStrategy
I like this Article - 7
[ print friendly ]
More Articles by Roy Chambers
The fascinating part of the sinking of the Titanic is that it was actually a combination of many dif...
5 likes
I see it all the time
5 likes
Understanding the problem your customer has and how your business helps solve it is the key to busin...
5 likes
There are a lot of "Social Media Experts" telling business that everyone should have a blog
5 likes
So you want to develop a social media strategy
8 likes
There is a story that seems to be repeated over and over again in business and across jobs
7 likes
view all articles by Roy Chambers
Articles by Roy Chambers on Other Hubs
There are many people today who take regular vitamin supplements
6 likes
Everywhere I go now, places are selling Wagyu beef in their meals
8 likes
ID: 18241
[ Submit a Comment ]
Trending Articles
Opening your own cafe and coffee shop is a major undertaking, but it's worth it if you love coffee
1 like
When starting a business, it is hard to gain exposure, which is essential to make money
5 likes
Many people who have worked for larger corporations revel in the idea of starting a small business
5 likes
So, you want to run your own business but you fear giving up that “perfect” job that keeps the bills...
6 likes
There is a new “buzz” in the air – having a business that costs next to nothing to set up, working m...
2 likes
Rina Chia is the %%'Business Boss'%% behind Take 2 Markets, an innovative concept giving ladies the ...
7 likes
Whether your business website sells a product or service or is simply an online space which explains...
7 likes
Many people dream of being their own boss, having the flexibility to work whenever and wherever they...
1 like
Unless you have been hiding under a rock, you have no doubt heard people talk about "Social Media"
7 likes
Kate Iselin, a female entrepreneur with a flair for fashion, design, feminism and current affairs, s...
7 likes
Categories
Featured on Other Hubs
Trending on Other Hubs
 
Copyright 2012,2013,2014,2015,2016 On Topic Media PTY LTD. ABN 18113479226. mobile version