Home    Subscribe    Contact    Login

Building Trust Online: What You Need to Know

by archi (follow)
http:/ www.weekendnotes.com/profile/258238/
Business (103)      Small business (66)      Marketing (60)      Business Basics (34)      Promotion (23)      Social Media (20)      Strategy (17)      Website (9)      Networking (7)      Internet (7)     

Whether You're working to build customers for your business or simply trying to increase your social footprint, it's no secret that building online trust is a critical first step in developing a significant online footprint. Creating this rapport, however, is much more difficult than it seems. As more and more companies, bloggers, journalists, and attention seekers vie for attention, the average web user is far more desensitized and difficult to win over than they once were. In spite of this, it's still possible to build an authentic, trusting following online. Here's how.

Develop a Consistent Voice

Whether you're acting as an individual or a brand, it's critical that your followers feel consistency in your tone, message, and style. This is particularly important for businesses where multiple employees might play a part in social media efforts; however the concept applies even if you're working solo. True authenticity is hard to fake; try to drill down to your core message or idea, and be honest and excited about it; your viewers will respond.

Add Value

Your online followers won't give you something without getting something in return. One of the best ways to build true trust and rapport is simply by focusing on bringing value to your readers that they couldn't get elsewhere. If you're a lawyer, try posting legal tips and advice to your Twitter feed. If you're a media personality, give your followers an exciting new perspective or insight into a popular topic.


Help Others

Nobody builds online trust by themselves. Although it feels counter-intuitive, particularly for businesses who tend to think in terms of rivals rather than peers, reaching out to others who share similar goals, and helping where you can, can actually do a lot to build good faith and increase your clout and trust within your circle. Extending a helping hand to others allows you to be seen as an authority, someone in a position to pull people up. Your efforts won't go unnoticed.


Spread Your Efforts

Especially if you're working solo, it can be easy to develop tunnel vision when it comes to developing a trusting relationship with your target group. Don't just write the occasional Facebook update and think you're doing enough. Create a Twitter feed, Google Plus profile, Pinterest - anything that will help get your message in front of more eyes. Conversely, however, it's also important not to spread yourself too thin. Build your brand identity across absolutely as many platforms as you can manage - but not more than you can handle. Nothing diminished trust faster than a Twitter account that hasn't been updated in 3 years.

Be Prepared to Apologize

Every brand will, at some juncture, undergo a misstep of some kind. Whether you're a business that botched a customer order, or an online personality who misquoted a fact, mistakes will inevitably occur on occasion. How you react will go a long way to determining the trust followers are willing to place in you. Long in advance, it's a good idea to plan out how these scenarios might unfold, and what you can do to appropriately respond. Regardless of the situation, use any missteps as a chance to show brand integrity, rather than trying to cover up or dismiss the issue. Handle the situation with aplomb, and you'll see even greater trust down the line.

#Small business
#Business Basics
#Social Media
#Public Relations
#Business Networking
I like this Article - 1
[ print friendly ]
More Articles by archi
As the rapidly evolving Australian economy continues to create opportunities for entrepreneurial-min...
1 like
Of late, businesses operators are finding it hard to come up with memorable gifts for their clients...
1 like
Once you , you have to set some goals that you intend to achieve through the product
1 like
There is no magic bullet when it comes to succeeding in a startup business, but with preparation, yo...
1 like
In case you haven't noticed, social media has become a big part of everyday life
If you are considering a good business that has a stable number of consumers who will patronise your...
1 like
view all articles by archi
Articles by archi on Other Hubs
Today's playrooms are both versatile and educational, with streamlined, clean designs and a ton of h...
All parents know that there are certain restaurants that cater to kids with children's menus, co...
Children and teens today are constantly faced with the temptation to be "cool" to their peers
ID: 34263
[ Submit a Comment ]
Trending Articles
Australia is fortunate enough to be a part of one of the fastest-growing and innovative economic...
1 like
When starting a business, it is hard to gain exposure, which is essential to make money
Many people who have worked for larger corporations revel in the idea of starting a small business
So, you want to run your own business but you fear giving up that “perfect” job that keeps the bills...
There is a new “buzz” in the air – having a business that costs next to nothing to set up, working m...
Rina Chia is the %%'Business Boss'%% behind Take 2 Markets, an innovative concept giving ladies the ...
Whether your business website sells a product or service or is simply an online space which explains...
Many people dream of being their own boss, having the flexibility to work whenever and wherever they...
1 like
Unless you have been hiding under a rock, you have no doubt heard people talk about "Social Media"
Kate Iselin, a female entrepreneur with a flair for fashion, design, feminism and current affairs, s...
Copyright 2012-2018 OatLabs ABN 18113479226. mobile version