Home    Subscribe    Contact    Login

Business Hack 2: Opportunity Sales

by Roy Chambers (follow)
Marketing (58)      Business Basics (34)      Learn From The Experts (20)      Sales (13)     
One of the most common jokes about McDonald's is their constant practice of asking "Do you want fries with that?". When you realise that fries (chips to some other parts of the world) have a 400% mark up, then you realise that to them it is not a joke.

Attribution: Flickr - Jason Tester Guerrilla Futures


This isn't just the practice of up selling, it is about opportunity selling and it is not just about tricking customers into something that they don't want or need.

Attribution: Flickr- One Way Stock


One simple example is an African restaurant that I know. The owner runs this restaurant and also imports and sells various African products and souvenirs. He was thinking of putting some of these as decoration in his restaurant. Yet here is a great opportunity, instead of just displaying he could sell them as well. Just like many chain cafes also sell their own blends of coffee.

Attribution: Flickr - One Way Stock


There are so many opportunities to sell when interacting with clients. A friend runs a massage business and while she is doing okay with many repeat customers, her profitability is not very high. So we are currently brainstorming products she can see along with massage therapy. We are thinking of things like herbal therapy packs to help with muscle injury or stress relief packs for people who come for massage to relax. None of them will be expensive but all of them will have a nice high markup.

One last item is don't put the up sell before the sell. I have actually had to walk away from businesses that refuse to sell me something without insisting I buy other products or services as well.

Remember it is simply about taking the opportunity when the customer is there to sell more products and services that they need or want.

#Sales
#Marketing
#Business Basics
#Learn From The Experts
I like this Article - 5
[ print friendly ]
More Articles by Roy Chambers
The fascinating part of the sinking of the Titanic is that it was actually a combination of many dif...
5 likes
After reading a great article on Business Boss by Wendy Martin I wanted to share my much more gener...
5 likes
Often you hear from people who talk about the importance of leadership skills while also dismissing ...
1 like
Making the right choices is what makes the difference between successful and struggling businesses
5 likes
Thanks to our memories of a very popular TV show most of know what a MASH unit does
5 likes
Despite all the advances in social media, one of the most effective online marketing tools is still ...
5 likes
view all articles by Roy Chambers
Articles by Roy Chambers on Other Hubs
On average women take off 2 years for every child that they have
121 views
We are constantly being advised how certain foods that are labeled as %%superfood%% can do a whole r...
6 likes
ID: 19181
[ Submit a Comment ]
Trending Articles
Resumes are the most efficient way to share your professional experience with another person
1 like
When starting a business, it is hard to gain exposure, which is essential to make money
5 likes
Many people who have worked for larger corporations revel in the idea of starting a small business
5 likes
So, you want to run your own business but you fear giving up that “perfect” job that keeps the bills...
6 likes
There is a new “buzz” in the air – having a business that costs next to nothing to set up, working m...
2 likes
Rina Chia is the %%'Business Boss'%% behind Take 2 Markets, an innovative concept giving ladies the ...
7 likes
Whether your business website sells a product or service or is simply an online space which explains...
7 likes
Many people dream of being their own boss, having the flexibility to work whenever and wherever they...
1 like
Unless you have been hiding under a rock, you have no doubt heard people talk about "Social Media"
7 likes
Kate Iselin, a female entrepreneur with a flair for fashion, design, feminism and current affairs, s...
7 likes
Categories
 
Copyright 2012,2013,2014,2015,2016 On Topic Media PTY LTD. ABN 18113479226. mobile version