Home    Subscribe    Contact    Login

Business Hack 2: Opportunity Sales

by Roy Chambers (follow)
Marketing (59)      Business Basics (34)      Learn From The Experts (20)      Sales (13)     
One of the most common jokes about McDonald's is their constant practice of asking "Do you want fries with that?". When you realise that fries (chips to some other parts of the world) have a 400% mark up, then you realise that to them it is not a joke.

Attribution: Flickr - Jason Tester Guerrilla Futures


This isn't just the practice of up selling, it is about opportunity selling and it is not just about tricking customers into something that they don't want or need.

Attribution: Flickr- One Way Stock


One simple example is an African restaurant that I know. The owner runs this restaurant and also imports and sells various African products and souvenirs. He was thinking of putting some of these as decoration in his restaurant. Yet here is a great opportunity, instead of just displaying he could sell them as well. Just like many chain cafes also sell their own blends of coffee.

Attribution: Flickr - One Way Stock


There are so many opportunities to sell when interacting with clients. A friend runs a massage business and while she is doing okay with many repeat customers, her profitability is not very high. So we are currently brainstorming products she can see along with massage therapy. We are thinking of things like herbal therapy packs to help with muscle injury or stress relief packs for people who come for massage to relax. None of them will be expensive but all of them will have a nice high markup.

One last item is don't put the up sell before the sell. I have actually had to walk away from businesses that refuse to sell me something without insisting I buy other products or services as well.

Remember it is simply about taking the opportunity when the customer is there to sell more products and services that they need or want.

#Sales
#Marketing
#Business Basics
#Learn From The Experts
I like this Article - 5
[ print friendly ]
More Articles by Roy Chambers
So you want to develop a social media strategy
8 likes
One of the saddest things in business is to see an owner or manager who is constantly complaining ab...
6 likes
There was once a company called GetAFreelancer
5 likes
In a world where even the smallest customer service breach could end up on a review website and dama...
1 like
There are lots of reasons to start a business
5 likes
Did you know the the average amount of time people take to decide whether a candidate is suitable fo...
1 like
view all articles by Roy Chambers
Articles by Roy Chambers on Other Hubs
ID: 19181
[ Submit a Comment ]
Trending Articles
Every website aims to rank high on the search engine rankings
1 like
When starting a business, it is hard to gain exposure, which is essential to make money
5 likes
Many people who have worked for larger corporations revel in the idea of starting a small business
5 likes
So, you want to run your own business but you fear giving up that “perfect” job that keeps the bills...
6 likes
There is a new “buzz” in the air – having a business that costs next to nothing to set up, working m...
2 likes
Rina Chia is the %%'Business Boss'%% behind Take 2 Markets, an innovative concept giving ladies the ...
7 likes
Whether your business website sells a product or service or is simply an online space which explains...
7 likes
Many people dream of being their own boss, having the flexibility to work whenever and wherever they...
1 like
Unless you have been hiding under a rock, you have no doubt heard people talk about "Social Media"
7 likes
Kate Iselin, a female entrepreneur with a flair for fashion, design, feminism and current affairs, s...
7 likes
Categories
Featured on Other Hubs
 
Copyright 2012-2017 On Topic Media PTY LTD. ABN 18113479226. mobile version