Home    Subscribe    Contact    Login

Dressing for Success

by Roy Chambers (follow)
Marketing (59)      Promotion (23)      Boss (13)     
Even before your handshake, potential clients and business partners gain an impression from you based on how you are dressed.

Attribution: Flickr - Alex Eylar


There are 3 ways to go about dressing for success.

1: Dress for your profession

Imagine a graphic designer in a suit and tie. It is not really believable. Better when they have blue hair and cool jeans even if they are meeting people wearing suits and ties.

Attribution: Flickr - mac-filko


To show your professionalism you can project that you belong to that profession with the clothes you wear.

2: Dress like your clients

We are more comfortable with people who are similar to us and so it is useful to dress in a similar way to our clients. If you customer base are farmers you should look like you belong on the farm and if they are rich executives you had better spend thousands of dollars on your suit because they will be able to tell if you are wearing a cheap suit.

Attribution: Flickr - Eric Constantineau



3: Dress for who your clients want to be

Why do funds managers wear expensive suits and drive fast cars? It isn't because their clients are like this as well, it is because people investing money want to be the type of people driving an Ferrari while wearing Armani.

Attribution: Flickr - Chris Christian


Think about the start-up industry. It is populated by young cool tech heads who do their best to look like young cool tech heads, because that is what their investors really want to be themselves.

Bonus: Combo move

You can combine these, for example a graphic designer might wear a suit jacket to meet their business clients, but the make sure it is teamed with a cool shirt and designer jeans. A banker might wear a suit to show their professionalism, but if their primary clients are farmers then they might wear it with a denim shirt to connect with their client base.

#Promotion
#Boss
#Marketing
I like this Article - 5
[ print friendly ]
More Articles by Roy Chambers
I was interested to read the article on this site
8 likes
One of the saddest things in business is to see an owner or manager who is constantly complaining ab...
6 likes
The fascinating part of the sinking of the Titanic is that it was actually a combination of many dif...
5 likes
Understanding the problem your customer has and how your business helps solve it is the key to busin...
5 likes
There are a host of Business and Marketing 'experts' out there who will encourage you to have a blog...
5 likes
There was once a company called GetAFreelancer
5 likes
view all articles by Roy Chambers
Articles by Roy Chambers on Other Hubs
Many people these days lack listening skills which makes me surprised when they complain about the l...
158 views
ID: 22178
[ Submit a Comment ]
Trending Articles
Every website aims to rank high on the search engine rankings
1 like
When starting a business, it is hard to gain exposure, which is essential to make money
5 likes
Many people who have worked for larger corporations revel in the idea of starting a small business
5 likes
So, you want to run your own business but you fear giving up that “perfect” job that keeps the bills...
6 likes
There is a new “buzz” in the air – having a business that costs next to nothing to set up, working m...
2 likes
Rina Chia is the %%'Business Boss'%% behind Take 2 Markets, an innovative concept giving ladies the ...
7 likes
Whether your business website sells a product or service or is simply an online space which explains...
7 likes
Many people dream of being their own boss, having the flexibility to work whenever and wherever they...
1 like
Unless you have been hiding under a rock, you have no doubt heard people talk about "Social Media"
7 likes
Kate Iselin, a female entrepreneur with a flair for fashion, design, feminism and current affairs, s...
7 likes
Categories
Featured on Other Hubs
 
Copyright 2012-2017 On Topic Media PTY LTD. ABN 18113479226. mobile version