For a successful event, there a few things we need to consider whilst planning for the big day. Whether it's a business launch or Christmas party, events are a part of most businesses today.
Top tips for event planning for small business include;
Determine your target audience, members of the business or members of the public. It will help with promotion and marketing of the event. Also who will be involved in the running of the event, will you need staff or volunteers? Speakers, presenters or an MC?
Is the event a launch, a party or an awards night?
Also determine your budget for the event, as this will impact other considerations. Make a plan for the day of the event, what will occur and in what order, known as a run sheet.
Make a time and date for the event. Consider when the venue will be available, when suits you and your target audience and is suitable for the type of event.
Chose a convenient and affordable venue for your event. Depending on your chosen location, there may be requirements to fulfil such as a detailed event management plan.
Determine the purpose of the event, the reason for holding it, it will assist in the event proceedings. Perhaps it's for business promotion, or celebration of end of year.
These are the basics of any event.
For a more detailed event planning checklist you can check out the link from Active Network