Home    Subscribe    Contact    Login

Free Publicity Must Have #4

by Phil (follow)
Phil Lowe, Just Go Write, knows each business has a story to share. Get copy that connects with writers and programs from justgowrite.com.au
Marketing (60)      Free publicity (6)      PR (6)      Public Relations (6)     
Must Have Four: An understanding of how the media works – and persistence.

You need to have a basic understanding of how the media works to achieve publicity success. A knowledge of deadlines and the sort of pressures different media are under. A reporter preparing an hourly radio news bulletin, for example, will work differently to the journalist on a monthly glossy magazine.

You can download an online course, or read a book, to get a fast insight into how the media works. My 'DIY PR Kit' is a cost-effective way to get started; it includes lots of templates and advice!

Phil's DIY PR eKit
Source: justgowrite.com.au

Persistence and patience are vital. Doing your own publicity and PR means you need to think of PR opportunities and news angles for your business, and be prepared to pitch them. The rewards are many. So give it a go!

#Free Publicity
#Public relations
I like this Article - 1
[ print friendly ]
More Articles by Phil
**Must Have Three: The right media contacts** Publicity success does not rely you having media co...
**Must Have Two For Free Publicity: A well-written news release** Once you have identified your s...
Whether you choose to DIY publicity or get some expert advice, there are four must haves when it com...
view all articles by Phil
ID: 12253
[ Submit a Comment ]
Trending Articles
It’s stressful enough coordinating staff and client schedules to get events off the ground, but ...
When starting a business, it is hard to gain exposure, which is essential to make money
Many people who have worked for larger corporations revel in the idea of starting a small business
So, you want to run your own business but you fear giving up that “perfect” job that keeps the bills...
There is a new “buzz” in the air – having a business that costs next to nothing to set up, working m...
Rina Chia is the %%'Business Boss'%% behind Take 2 Markets, an innovative concept giving ladies the ...
Whether your business website sells a product or service or is simply an online space which explains...
Many people dream of being their own boss, having the flexibility to work whenever and wherever they...
1 like
Unless you have been hiding under a rock, you have no doubt heard people talk about "Social Media"
If you’re looking for the perfect venue to hold business events and conferences, there are a few thi...
1 like
Featured on Other Hubs
Copyright 2012-2017 On Topic Media PTY LTD. ABN 18113479226. mobile version