In case you haven't noticed, social media has become a big part of everyday life. For most people, barely a few minutes pass without checking one's Facebook page] or posting a quick tweet on Twitter. Seen as the modern way to stay in touch with people, social media is being embraced more and more by certain businesses. With its highly visual nature and ability to reach thousands of people almost instantly, many social media platforms are virtually custom-designed for real estate professionals. Whether it's Facebook, Twitter, Instagram or others social media has proven to be a great way for real estate pros to keep in touch with clients as well as post new listings or network with others. However, when it comes to real estate and social media marketing, there are many factors to take into consideration in order to maximize its efficiency.
Who is the Target Audience? While most people assume all social media is for younger people, that's not necessarily true. According to Facebook, the average user today is past age 40, and that age is expected to climb in the coming years. Yet, smart real estate pros can use this to their advantage. Facebook is quickly becoming dominated by females who are generally in the role of decision maker for the household, while Twitter and Instagram are used more by teenagers and young adults. When it comes to promoting listings, these sites can allow for several options including:
--Postings pictures of new listings
--Advertising open house events
--Communicating with clients
By doing this, your personality is also able to come through to clients, which puts people at ease and makes them feel as if they already know you prior to a face-to-face meeting.
Promote Nationally and Internationally Using social media for real estate can allow enterprising agents and brokers the chance to promote their listings and themselves on a national and even international scale. Twitter, the fastest-growing social media network, allows this to be done quickly and rather easily. Hashtags are now available for most local communities, which can allow you to focus efforts locally if you wish to pinpoint specific properties or clients. By adding hashtags to your tweets, they will show up more often in searches and get you and the properties you have listed known much faster.
Everyone Loves a Good Story As many in the industry know, some of the best social media for real estate professionals are blogs. People always love to read a good story, and blogs offer freedom not always found on Facebook or Twitter. Listings can be described in much greater detail, tips can be offered to buyers and sellers on how to make the process easier and you can even throw in a funny story now and then to make people laugh and wanting to come back time after time to see what's new on your blog.
By embracing social media, real estate professionals can grow their businesses much faster than ever before. The ability to connect with so many more people around the world, coupled with the potential for expanded business, make social media a marketing tool whose time has definitely come.
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