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Interview with Fred Navidi from Ark Washing Machine Services

by Ivana Katz (follow)
Ivana is passionate about travel, writing, photography and website design. Visit her at: www.web4business.com.au
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Fred Navidi has always enjoyed problem solving and in the early 1990s got an opportunity to work for a company fixing appliances. He enjoyed the experience so much that he decided to set up his own business.

With over 20 years servicing washing machines and dryers, Fred has kept his customers as a number one priority. He is reliable, friendly, very honest and provides good old fashioned customer service, which sadly lacks in many businesses these days.

Ark Washing Machines, washing machine service, dryer service, northern beaches

Visit his website and you will find testimonials from happy customers, such as this:

We have been dealing with Fred and Ark for over ten years. In that time we have been looked after extremely well across sales, services and emergencies. They have only ever supplied the highest levels of service honesty and reliability.

Wildlife Hair

Thank you so much for your excellent service in fixing my washing machine. I appreciate that the end of the year is a busy time for everyone, so I really want to thank you for coming out just before Christmas, you were prompt, efficient and best of all, I have a working washing machine now.

Elizabeth Brandt

Here is what Fred shared about running his business.

Q. What did you do before you started this business?

I was a software engineer in the U.K for 10 years.

Q. How did you come up with your business name?

Just working with a graphic artist friend, wanted a simple name starting with “A” for advertising purposes and came up with “ARK”.

Q. How long have you been in business?

21 years

Q. How many hours a week do you work in your business?

50-60 hours

Q. What kind of online and offline marketing do you do and which is working for you?

Online: Yellow pages, Ark Web site. Offline: Yellow pages (paper), stickers on machines when visiting Yellow Pages and stickers work best.

Q. What mistakes have you made in running your business and what lessons have you learnt from those?

We should have expanded into other appliances like fridges and ovens.

Q. What obstacles or challenges are you facing at the moment?

The biggest challenge is that users tend not to repair but replace the appliances when broken down

Q. Are you able to take time off work to go on holidays? If so, how often?

Yes but not as much as I would like. At least once a year.

Q. What is the most rewarding part of running your own business?

Meeting new people, time flexibility and the ability to take time off when you need it , solving problems.

Ark Washing Machines is based in Terry Hills and cover Sydney’s northern beaches & peninsula, lower north shore and upper north shore. They service all major brands including Hoover, Bosch, Simpson, Fisher & Paykel, Whirlpool, LG, GE, Dishlex, Westinghouse and many others.

Ark Washing Machines, washing machine service, dryer service, northern beaches

In most cases, they can fix your washer or dryer faster than many manufacturers and it is not unusual to be able to get same day appointment. Their work is guaranteed for 12 months unless otherwise specified at the time of service.

Ark Washing Machines also provides short and long term rental service for washers and dryers, from as little as $30 per month.

For more information, visit Ark Washing Machine website.

Ark Washing Machines, washing machine service, dryer service, northern beaches
Fred Navidi

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