Rina Chia is the 'Business Boss' behind Take 2 Markets, an innovative concept giving ladies the chance to buy and sell quality pre-loved vintage and high end fashion within indoor markets found in venues in and around Melbourne.
Here we have an interview with Rina telling us what it takes to manage her small business, running popular pre-loved fashion markets currently taking Melbourne by storm:
Describe your business and products/services you offer
Take 2 Markets is the original women’s fashion market in Melbourne which started up in 2007. When we launched Take 2 Markets is was a fresh concept that filled the gap between trash n treasure markets and recycled fashion boutiques. We bring together buyers and sellers of quality recycled designer and vintage fashion, combining the quality control of a recycle boutique with the fun of a community market atmosphere.
Take 2 Markets
What made you decide to start this business?
A love of fashion and a loathing of outdoor markets (which are not ideal when buying and selling fashion). If you’ve ever done Camberwell Sunday Market in the rain you’ll know what I mean! My vision was to create an indoor event (no need to worry about the weather) and with change rooms. Take 2 Markets are always held in beautiful indoor venues which are easy to access and provide a comfortable shopping and selling experience.
How many hours a week do you work in your business?
It depends on what time of year it is; usually I do work every day but the hours vary according to which events are on. At peak times it’s almost full time.
Has your website helped you run your business?
Absolutely. I still believe that every business should have a website. Having an online bookings system for stallholders has also helped enormously.
Did you have any business training before you started your business?
None whatsoever! My previous working background was in Admin (EA & PA roles) and I’ve always been very well organised. I have always loved fashion particularly recycled and vintage and it has been great to see it become part of mainstream shopping. Did I mention I also love shopping?!
How do you keep up with the latest news / trends in your industry?
I read a lot of blogs, magazines and attend networking events. I cannot stress the importance of networking. Some of the best things have happened as a result of good networking connections.
What is the most rewarding part of running your own business?
Running it the way I want and making (and breaking) my own rules. I love that it fits around my family commitments and that I get to go shopping a lot! I’ve also met some amazing people along the way.
Do you use social media as part of your marketing mix?
Definitely. Take 2 Markets is on Facebook, Twitter and Instagram. A great deal of our marketing and communications are via social media.
Any other comments / points you would like to share about running your business?
I’ve been doing this now for seven years and have watched the business grow and thrive. From humble beginnings of 3 markets in one location per year, Take 2 Markets has grown to around 12 markets per year in different locations, plus reaching out to regional hubs such as Geelong and Bendigo. We actually made the news with our first market in Bendigo in September last year.