The Style Remedy logo. All images are sourced from Style Remedy's Facebook page and website, used with permission.
'These days the first thing most people do when they hear a business name is to google the website. Potential customers want to be able to see your products and perhaps read about your business for themselves before they commit to buying from you.'- Words of wisdom from Julie-Anne Townsend Owner and Operator of Style Remedy.
Julie-Anne Townsend (aka Jules) worked as a corporate lawyer for almost twenty years before starting a family. She soon discovered that her law career didn't really suit her new family lifestyle and Mother role. So when her children were 6 and 4 Jules decided a career change was in order. Having always had an interest in style and fashion and a desire to create her own work from home business Jules created and developed her own jewellery and accessories company, Style Remedy.
Jules vision was to sell gorgeous and fashionable jewellery, handbags and scarves particularly for women aged 30 plus. She wanted such style to be unique but affordable.
I first met Jules at a fair where her gorgeous display was set up so nicely that I was instantly drawn to it. Whilst looking at these gorgeous pieces I spoke to the lovely Jules about her business.
Here is what she had to say:
-Describe your business and products/services you offer.
Our aim at Style Remedy is to provide affordable, fashionable, beautiful jewellery and accessories for the 30 plus woman.
We source products from Australia as well as from overseas and try to stock a quantity of handmade pieces. We want you to look and feel your best, knowing that the pieces are limited in number and are special, just like you.
Jules posts on social media sites her favourite outfit of the week wearing jewellery and accessories from her range. A weekly reminder to all her followers of the stunning pieces available.
- What made you decide to start this business?
Having had worked in the Sydney law industry for more than 20 years, I had struggled over the last few years to find a suitable career/life balance. I decided to try a change of career and became a work at home Mum. With my love of fashion, natural flair for style and creativity along with the encouragement of family and friends, Style Remedy was born and I haven’t looked back!
- What kind of online and offline marketing do you do and which is working for you?
Social media is extremely important when it comes to marketing a small business. I really don’t think new businesses could successfully start up today without using a combination of these applications.
Style Remedy has a website, a Facebook page and an eBay store. We are also on Twitter and Pinterest. We contact customers through email and we advertise on a popular blogger’s site and webpage. Style Remedy does party plan, has a stall at the Sydney Boutique Markets at Rouse Hill every month and has a table at every Castle Hill Event Cinemas Chicks at the Flicks event.
Whilst, I believe that currently all the marketing techniques mentioned above are working to some degree, they should be constantly assessed and will need to evolve over time.
- How has your website helped you run your business?
Put simply, without a website, I believe I would not have a business. These days the first thing most people do when they hear a business name is to google the website. Potential customers want to be able to see your products and perhaps read about your business for themselves before they commit to buying from you. A lot of my sales come directly through my website.
- What obstacles or challenges are you facing at the moment?
It all comes back to the one word – MARKETING! I am constantly thinking about, evaluating and analysing the different marketing techniques that I should try next as well as looking at the marketing platforms that I should keep up and the ones that simply are no longer working for me.
- How did you come up with your business name?
Firstly, I wanted a strong name that had the ability to evolve with the business (i.e. I didn’t want to call the business “Style Jewellery” as what would happen if I decided to just stock handbags?) The name had to reflect the image of my business, so the word STYLE made sense and I wanted to draw from my past experiences, so the word REMEDY spoke to me, as a lawyer. Essentially, I want my business to be my customer’s answer to their style issues - we have the STYLE REMEDY for you!
- What is the most rewarding part of running your own business?
There are definitely many advantages of running your own business. It is fantastic to see something you created out of thin air come to fruition. To work hard and to see your business finally flourish is an amazing, unbeatable feeling.
There is of course the flexibility to work the hours that are suitable to you. You can dictate when and where you want to work. I work during the day when my children are at school as well as late at night when they are in bed.
Through Style Remedy I am able to give back to the community, this is very important to me and is something that I wasn’t able to do very well as a busy corporate lawyer. Style Remedy attends functions and donates a percentage of the proceeds to charity (Chris O’Brien Lifehouse is one) as well as supporting Danni’s Dynamos, a family and friends team who participate in the Mother’s Day Classic every year. Last year Style Remedy proudly donated over $1,600.00 by selling Breast Cancer Awareness Bracelets. This year we hope to donate a similar amount.
Breast Cancer Awareness Bracelet 2014.
To look through the Style Remedy range click on the links below: