Home    Subscribe    Contact    Login

Leveraging Social Media

by Roy Chambers (follow)
Marketing (60)      Promotion (23)      Social Media (20)      PR (6)      Public Relations (6)      Business Development (2)     
There is a persistent myth about social media that says that it is a slow grind; you great your blog and facebook page, and slowly building up followers over a long period of time. Sure this makes sense and I even recommend this strategy as it can work.

Attribution: Flickr - Rosaura Ochoa

However the idea that you can't simply advertise or promote on social media is incorrect. Instead it is possible to leverage it in the same way companies have been leveraging the old media of TV, Movies, Radio and Newspapers for over a hundred years.

Remember that not every customer or product will fit neatly into the idealised social media landscape. Most social media consultants focus narrowly on certain strategies and generally have little other media experience, which means that are suggesting strategies that will take your message to a few hundred people, when it would be better if we could take it to tens of thousands or even millions.

Let's look at some ways to leverage social media to reach a larger audience.

Put your content out there

The old media strategy was to put out a press release or even just to write articles about a topic related to your business that also mentions your business and send it to magazines and newspapers. I have even managed to be paid to write articles that say wonderful things about businesses that I work for.

Attribution: Pixabay - pixelcreatures

Thanks to social media this is now easier than ever. An article or image can be posted online and shared through social media platforms such as Reddit, StumbleUpon and even Twitter. Like sending out a press release, it is a gamble. Sometimes you get five hits and other times five million.

But don't limit yourself to this. You can write for a whole range of platforms. Whether you are blogging for huffington post of contributing to a site like hubgarden, you are reaching a wider audience for your content than just blogging.

Don't forget all your publishing and content rules. Make sure you are writing news, not "olds" and providing useful content not just advertising. Though a new and exiting product can be news, content and advertising all rolled into one.

Work with influencers

This article was inspired by a person I met who is developing a product that is designed to use infrared to cook the perfect streak. Her plan was to somehow get the famous TV chef, Jamie Oliver to endorse her product. Sure he endorses many things, often for huge fees.

Attribution: Flickr - Stefano Maggi

If you are starting out, the advantage now is that there are so many influencers out there, chances are that you will find one in your price range. Maybe they can work with a food blogger or youtube recipe video maker to take their product to market. They could even just send out samples of the product to these people or host an event.

Anyone can be an influencer. Even working with bloggers that only have a few hundred readers took one app we were marketing to the top of iTunes app store. So there is always someone at your level that you can work with.

Don't forget your social media basics

Remember the rules of social media. People won't consume passively, they will comment, share and hopefully follow. Just like a television advertising campaign needs to supported by staff in front offices and on the telephone, so too you need to be prepared to act upon the results of your social media leverage to provide depth and also to turn social media activity into sales.

Attribution: Flickr - NicholeKelly

#Social Media
#Public Relations
#Business Development
I like this Article - 5
[ print friendly ]
More Articles by Roy Chambers
Did you know the the average amount of time people take to decide whether a candidate is suitable fo...
1 like
Even before your handshake, potential clients and business partners gain an impression from you base...
After reading a great article on Business Boss by Wendy Martin I wanted to share my much more gener...
Social Media marketing has challenged businesses to engage with customers in a far more meaningful m...
Everyone loves to work in a team but few people like team building activities
One of the saddest things in business is to see an owner or manager who is constantly complaining ab...
view all articles by Roy Chambers
Articles by Roy Chambers on Other Hubs
The children of the television generation were accused of only having a twenty minute attention span...
ID: 21037
[ Submit a Comment ]
Trending Articles
Australia is fortunate enough to be a part of one of the fastest-growing and innovative economic...
1 like
When starting a business, it is hard to gain exposure, which is essential to make money
Many people who have worked for larger corporations revel in the idea of starting a small business
So, you want to run your own business but you fear giving up that “perfect” job that keeps the bills...
There is a new “buzz” in the air – having a business that costs next to nothing to set up, working m...
Rina Chia is the %%'Business Boss'%% behind Take 2 Markets, an innovative concept giving ladies the ...
Whether your business website sells a product or service or is simply an online space which explains...
Many people dream of being their own boss, having the flexibility to work whenever and wherever they...
1 like
Unless you have been hiding under a rock, you have no doubt heard people talk about "Social Media"
Kate Iselin, a female entrepreneur with a flair for fashion, design, feminism and current affairs, s...
Copyright 2012-2018 OatLabs ABN 18113479226. mobile version