For most business owners trying to describe their business is difficult. Their focus is so much on the details of what they are doing that they often have trouble conveying in simple terms to an outsider what they do and more importantly, why they do it.
Are you ready for your quickie pitch
Why do you need a quickie pitch?
The reality is that if you don't know what you do as a business and why you are doing it, you are likely to be going in the wrong direction. I once worked in a company where it took me 8 months to learn what it is the company did. This was because the business didn't know until I finally managed to sit the directors down and force them to figure it out.
You have to be quick in business
You also need a quickie pitch every time you interact with someone new. This can be new customers, business partners, investors or employees.
You need it for yourself, like checking on a map to make sure you are going in the right direction.
Create your quickie customer pitch
You should be able to fill in the blanks to describe your company at a networking event to a potential customer.
Hello, I am from _____________
The problem we help people solve is _____________
Our solution to solve the problem is _____________
Our target market is _____________
We are different than our competition because _________
Fill in the pieces of the puzzle
Expand your pitch
The following items are great for talking internally or to investors.
We believe this is a good opportunity because _____________
We acquire customers by _____________
We make money by _____________
Our team is _____________
A good pitch builds your network
The expansion quickie pitch
If you are planning to plan or expand then you need to be able to fill in the following.
What we want to do next is _____________
What we need to do that is _____________
Can you fill in the blanks
If you can't fill in the blanks it means that it is difficult for you to communicate what your business does both to yourself and to others. So fill in the blanks and find more customers and more focus in your business.