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Planning for the New Year Resolution Blitz

by Colleen P Moyne (Colmo) (follow)
I'm a freelance writer living in the beautiful river town of Mannum in SA, dreaming of the day I can retire from the 9-5 to write full time.
Marketing (60)      Promotion (23)      Business plan (20)      Business Management (16)     

Target Market with Arrow
Image courtesy of Stuart Miles / Freedigitalphotos.net

It’s time to wrap up for another year and to begin to look forward to the year ahead. While some businesses conduct reviews only on a financial-yearly basis, there are many that see the beginning of a new calendar year as a renewed opportunity to assess their situation, reflect on the past and focus on the future - and this is always a key time to re-focus your marketing strategies.

If you are in the fitness or weight-loss industry for example, you will know that January is one of the busiest times, with people determined to follow through on their New Year resolutions.

Target Market with Arrow
Image courtesy of Stuart Miles / Freedigitalphotos.net

January is the month when people will often make life-changing decisions about all sorts of things, and this is when it pays to be ready, so right now (if not yesterday!) is the time to look at how you are capturing this potential market.

I work in the not-for-profit sector managing volunteer programs and – predictably – the start of a new year is when many people make the decision to do something meaningful with their lives and put their hand up to volunteer. This is always a busy time for us, but it’s also when we take some time to get together and look at where we’re going. What projects do we want to focus on? What skills are we looking for? Are we appealing to the right audience?

Target Market with Arrow
Image courtesy of Stuart Miles / Freedigitalphotos.net

Making plans is all very well, but continuously re-visiting those plans takes discipline and mindfulness.

Putting together a serious-looking, neatly-bound document is not just a requirement of whatever governing body you operate under, but a business plan or a marketing plan needs to be more than that. It needs to be a ‘living’ document, which means it should never lie on a shelf somewhere gathering dust, but should make an appearance at least at every six-monthly or quarterly meeting and be subjected to regular reviewing. Every plan needs to evolve and adapt on an on-going basis.

Target Market with Arrow
Image courtesy of cuteimage / Freedigitalphotos.net

Marketing will differ from industry to industry, but if you or your company are in the business of ‘New Year Resolution-fulfilling,’ now is the time to get cracking and ensure you are the ones people turn to when they've made that life-changing decision.

Make 'New-Year's-Marketing' your New Year's resolution!

#Business Plan
#Business Management
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