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Articles by Phil (follow)
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Phil Lowe, principal of Just Go Write, believes every business has a great story to share. Just Go Write helps you find the copy that connects and the free publicity to put yourself and your business up in lights. Visit http:/ www.justgowrite.com.au; connect @PhilippaLowe or https:/ www.facebook.com/PhilLoweTheWhyBusinessBuilder
**Must Have Four: An understanding of how the media works and persistence
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**Must Have Three: The right media contacts** Publicity success does not rely you having media co...
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**Must Have Two For Free Publicity: A well-written news release** Once you have identified your s...
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Whether you choose to DIY publicity or get some expert advice, there are four must haves when it com...
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