When starting a business, it is hard to gain exposure, which is essential to make money.
In the old days, we could go down the flyer and letterbox drop route, especially if the budget for marketing is like most small businesses which are starting out....none.
But today we have so many options to gain light on our new venture. Social Media I believe is critical to any business and especially one that has just opened its doors.
When first starting my own business, social media was only just coming to light. Six years down the track I believe that a lot of my focus and 'name' has come from my affair with social media.
Facebook, Twitter, Instagram and other platforms can not only grow your business and brand but it has also made some people rich and even stars from it.
The beauty of these forums, is that they are either free or cheap to advertise with. With a very small budget you can grow your exposure on Facebook. With Instagram and Twitter you have the ability to show people your wares and not pay a cent doing it.