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Social Media to Bring People to Your Website

by Roy Chambers (follow)
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So you want to develop a social media strategy. Many businesses and organisations that I have met start this process by simply jumping on facebook or twitter. Yet there is more to it that than and here are the most basic steps in creating a social media strategy.

Attribution: Pixabay - geralt

1. Google Plus Profile

It seems that nobody uses Google Plus for social networking, however making sure your businesses profile is accurate and complete helps with search engine results. It also helps make sure customers can accurately locate you using Google maps.

Attribution: Pixabay - Simon

2. Edit your website

Often these days traditional webpages are sadly neglected. However with modern content management systems it is as easy to add, change and remove content from your website as it is to blog or use facebook.

Webpages are much better at providing organised content than blogs, facebook or other social media platforms. Your webpage content helps people find your site through web searches and allows them to find the information that they need about your business.

If your web designer hasn't set up your site so that you can edit it, solve this problem by finding a web designer that will let you do this. Otherwise you are spending too much and wasting your money.

3. Create a blog

Blogs are a great way to put up information about your products, company, the industry and any other information in a way where you don't have to consider how it fits in with everything else.

Attribution: Pixabay - geralt

Ideally you turn the blog feature on for your websites content management system. Blogs will drive customers through to your website through web searches and can also generate followers and sharers of your content.

More than that, blogs will inter-mesh with the rest of your social media strategy.

4. Choose a core social media platform

Most people head straight to facebook but that is not necessarily the best place to start. For example, when working with an organisation whose primary clients were teachers, they found that few of them used facebook.

Attribution: Pixabay - geralt

So while facebook is useful most of the time, sometimes you might find that you are using linkedIn or another platform is better. Do you research carefully and for a small business, choose the primary platform that you would use. I have seen some organisation very successfully run social campaigns using Meetup.com and there are sometimes success stories from Instagram as well.

The criteria for your core social media platform is that this is where people are going to link to you and follow you. Don't expect people to follow you on too many different platforms.

5. Share content

Start publishing your content. Remember I said it is important to blog. Well you can post links to your blog posts to facebook, twitter and so on. Everything you post in social media then takes people to your blog and then your website.

Attribution: Pixabay - pixelcreatures

**6. Link to ancillary social media platforms

Use other social media platforms to reach a broader audience. Twitter and Instragram are two examples of sites where you can easily become involved in other people's conversation on topics related to your business. But don't forget things like facebook and linkedIn groups.

7. Email is still useful

This is not really step 7 however because it is less about having people get your webpage but about reaching a broad audience.

It is a good idea to build up an email mailing list. While many people will avoid following your regular postings on your blog or other social media platform, you can still reach them with the occasional email announcement. Use email services like MailChimp that help manage your campaign but also lets users unsubscribe from your mail list (a requirement in most countries).

Is that it?

These steps have been the core ones to link your website and your social strategy. Every business and market is different so how you will run and expand your social media campaign is up to you. However starting with this sound base is important.

#Social Media
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