Running a business in the twenty first century requires a lot of dedication; it’s no longer a 9 to 5 venture after which you’ll just pack your things, leave the office and forget about it until tomorrow. Now, every minute counts, whether it’s off work hours or when you’re not in the office. This incredibly dynamic way of running a business developed thanks to the technology boom which enabled great networking potentials: the Internet, smartphones, smart watches, tablets eased communication even between parties which are hundreds of miles from one another.
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There’s plenty of software designed to make the best out of your time even when you’re out of the office; programs such as Evernote will enable you take notes, organize and bookmark website, and sync all such data across many different applications, ensuring the information you need is always just a click away.
The ability to share multimedia content redefines the way you communicate with your coworkers and clients. E-mails are great and will remain the most basic way of online communication for a long time, but sometimes they’re just not enough to express or explain certain things or to keep in touch with your clients. This is where videos, audio, images come in – and you no longer need a high-end computer and powerful software to create it. There are plenty of mobile apps which are completely free. Besides, posting multimedia content on social media generates far better responses than plain text updates.
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Let’s say you want to record a quick video to send to your clients or team members: applications such as Jing will allow it to record it (it can be up to five minutes long), upload it (to screencast.com) and will even give you a link to share to all parties whom it may concern. It’s free and there are both Mac and Windows versions. A modern gadget like Android smartwatch, which has Internet capabilities and cameras on its own, is especially suitable for such quick recordings, and considering the fact that most of today's smartwatches are Android based, there is no problem finding a suitable application.
For the audio we suggest using the super simple Clyp which operates on the same principle as Jing– there are versions for both iOS and Android, and it’s a real life saver when you need to send a message to a corker, but your hands are full and you don’t have the time for a proper conversation.
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There is also a number of free applications which will make it easier for you to keep track of potential clients, such as Streak, which can be integrated into Gmail and is great for handling sales – plus it has an easy to use an iOS app as well. Customer relationships management can be done fast and simple as the program tracks clients as they move through the sales funnel. There are similar applications as well, such as Contactually or Insightly, both with mobile apps.
The potential of using technology for a fast and rich communication between you and your clients is great; not to mention how much it improves teamwork. And the market is growing rapidly: new applications with exciting additional features come out every week, and it’s really all about just picking the right ones and adapting to the new rules of running a successful business.
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