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The Impact of Using a Simple Logo

by Colleen P Moyne (Colmo) (follow)
I'm a freelance writer living in the beautiful river town of Mannum in SA, dreaming of the day I can retire from the 9-5 to write full time.
Business (99)      Small business (62)      Marketing (58)      Business Basics (34)      Promotion (23)     

Puzzle Piece Reads Logo
Image courtesy of Stuart Miles/Freedigitalphotos.net

Now that you've decided that starting a business is the right move for you, you have your product and hopefully you've worked out how and to whom you are going to market your product or service, what about a logo?

For some businesses choosing a logo is easy but for others it’s an agonising decision.

I've known small not-for-profit groups to spend thousands on a professionally designed logo because they rated the importance highly in their marketing.

On the other hand, I have designed logos for free with a simple computer program for small businesses and groups that have been quite successful.

Those that are in the business of designing logos have all sorts of advice, and I read a particular one recently that made me smile. The advice was to make sure your logo encapsulates what your business is all about. That’s kind of a big ask for a little logo – and not always true.

Puzzle Piece Reads Logo
Image courtesy of Tiverylucky/Freedigitalphotos.net

Take the famous McDonalds golden arches as an example – a big, yellow M. In the case of this hundred-billion dollar empire, the logo has little to do with burgers. What makes it successful is that it’s practically on every street corner. If McDonalds had used a picture of a burger as their logo it would probably have been lost among all the other fast-food brands.

Look at some of our more famous car brands. Mitsubishi has a pattern of three diamonds – nothing to do with a car. Renault also has a diamond-shaped logo and Mercedes has a three-pointed star, yet we know exactly what they stand for.

The mistake that some businesses make is that they try too hard. Have a look at the logo below for a plumbing business. There's way too much going on in this picture.

Puzzle Piece Reads Logo
Image courtesy of Skyhawkstudios.com

In most cases the rule of thumb is ‘the simpler, the better.’ If your logo contains a lot of colour it may be difficult and costly, and if you ever have to print it in black and white it could look downright messy. The same goes for fonts. Stick to one simple one with as few words as necessary.

One of the most iconic sports brands in the world has got it right. Yes, I’m talking about the Nike tick. What could be more simple?

Puzzle Piece Reads Logo
Image courtesy of Thelogomix.com

Regardless of whatever logo you choose, remember it is only one small facet of your business. What is more important is what it reflects. When people see your logo, you want them to associate it with a product or service that stands out from the rest and with a company that operates with the utmost reliability and integrity at all times.

#Small Business
#Business Basics
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