Every year on Valentine’s Day the price of flowers sky rockets by 105%, chocolates become an expectation and the smell of love fills the air.
However as with every holiday there are always those who, ah, aren’t as passionate about the day to say the least.
Below is an inside look into what search results say about how people really think about Valentine’s Day, and here are the 10 weirdest outcomes
So what can we learn from these statistics? The answer- Plenty.
In fact, there are 3 key lessons that all businesses can take away from these numbers.
Not everyone is the same.
There is no such thing as ‘normal’ in this world. Just because most people opt for chocolates and roses, there are over 11,200 people each year who are looking for ‘unique gifts’ come valentines day.
This means that regardless of what you sell, it should classify as a ‘unique gift’.
Action Step: Next holiday, create a page on your website called ‘unique (insert holiday name) gift idea’s. For example ‘unique Valentine’s Day gift ideas’. The aim is to publish and promote it 4-6 weeks before the event to give your page time to gain traction and take off.
2. Holiday selling is for everyone
Just because you don’t sell what people see as ‘traditional’ gifts, it doesn’t mean that you can’t still use holidays as a reason for a sale.
If you learn how to write a compelling offer, you’ll then have the power to use any holiday or event to run a promotion for your business.
For example, the Super Bowl, Christmas, Easter, Summer, Winter, National Teacher’s Day...They are all fantastic reasons to throw a celebration and promote your products.
Here are 3 steps to creating a compelling offer from your product.
1. How does your product link to the holiday?
If you sell TV’s, on the surface it mightn’t look like they have anything to do with Valentine’s day. But if you take a deeper look, they provide the perfect way to have a romantic movie night in. So you’re not selling a TV- you’re selling a romantic date night.
2. How does the receiver (not the buyer) of your product really want to feel?
For our Valentine’s Day example its easy- women want to feel loved, cared for and connected to their lover. For Christmas and other holidays its not as straight forward, so take a moment to think about how people want to feel on this specific holiday.
3. How does your product link with how the receiver wants to feel?
This is where you need to get creative. To successfully bring your offer together you need to create an emotional connection between what the receiver of your product wants with how your product will deliver that.
Let’s take another look at our TV example.
The TV provides a romantic date night, which will make the woman receiving it feel loved and connected by her partner. So it’s a great fit.
If you want to take things 1 step further, then give them a bonus that ties the theme together with a bow.
In this case I’d suggest throwing in a hamper with nibbles, a bottle of wine, chocolates, a romantic movie or movie voucher, some fake rose petals and some scented candles. This extra touch directly links the product to the holiday...and you can even charge more because you’re providing greater value- therefore everyone wins.
Not only will this put the guy in the good books with his partner, but it’ll also make closing the sale easier.
As you can see, holiday selling can be a very lucrative market. And if you follow these 3 rules you’ll be able to take your slice of the sales no matter what the holiday is.