Home    Subscribe    Contact    Login

What We Can Learn From These 10 Weird Valentine’s Day Searches

by Robert Keith (follow)
I'm a passionate marketer, health expert & national level athlete with a burning desire to travel.
Marketing (58)      Digital Marketing (2)     
Every year on Valentine’s Day the price of flowers sky rockets by 105%, chocolates become an expectation and the smell of love fills the air.

However as with every holiday there are always those who, ah, aren’t as passionate about the day to say the least.

Below is an inside look into what search results say about how people really think about Valentine’s Day, and here are the 10 weirdest outcomes



So what can we learn from these statistics? The answer- Plenty.

In fact, there are 3 key lessons that all businesses can take away from these numbers.

Not everyone is the same.

There is no such thing as ‘normal’ in this world. Just because most people opt for chocolates and roses, there are over 11,200 people each year who are looking for ‘unique gifts’ come valentines day.

This means that regardless of what you sell, it should classify as a ‘unique gift’.

Action Step: Next holiday, create a page on your website called ‘unique (insert holiday name) gift idea’s. For example ‘unique Valentine’s Day gift ideas’. The aim is to publish and promote it 4-6 weeks before the event to give your page time to gain traction and take off.

2. Holiday selling is for everyone

Just because you don’t sell what people see as ‘traditional’ gifts, it doesn’t mean that you can’t still use holidays as a reason for a sale.

There are countless holiday promotion ideas that you can do, and here is a handy list that will help make your life easier.

3. Flip Your Offer.

If you learn how to write a compelling offer, you’ll then have the power to use any holiday or event to run a promotion for your business.

For example, the Super Bowl, Christmas, Easter, Summer, Winter, National Teacher’s Day...They are all fantastic reasons to throw a celebration and promote your products.

Here are 3 steps to creating a compelling offer from your product.

1. How does your product link to the holiday?

If you sell TV’s, on the surface it mightn’t look like they have anything to do with Valentine’s day. But if you take a deeper look, they provide the perfect way to have a romantic movie night in. So you’re not selling a TV- you’re selling a romantic date night.

2. How does the receiver (not the buyer) of your product really want to feel?

For our Valentine’s Day example its easy- women want to feel loved, cared for and connected to their lover. For Christmas and other holidays its not as straight forward, so take a moment to think about how people want to feel on this specific holiday.

3. How does your product link with how the receiver wants to feel?

This is where you need to get creative. To successfully bring your offer together you need to create an emotional connection between what the receiver of your product wants with how your product will deliver that.

Let’s take another look at our TV example.

The TV provides a romantic date night, which will make the woman receiving it feel loved and connected by her partner. So it’s a great fit.

If you want to take things 1 step further, then give them a bonus that ties the theme together with a bow.

In this case I’d suggest throwing in a hamper with nibbles, a bottle of wine, chocolates, a romantic movie or movie voucher, some fake rose petals and some scented candles. This extra touch directly links the product to the holiday...and you can even charge more because you’re providing greater value- therefore everyone wins.

Not only will this put the guy in the good books with his partner, but it’ll also make closing the sale easier.

Conclusion:

As you can see, holiday selling can be a very lucrative market. And if you follow these 3 rules you’ll be able to take your slice of the sales no matter what the holiday is.

#Marketing
#Digital Marketing
I like this Article - 1
[ print friendly ]
More Articles by Robert Keith
I’m constantly lucky enough to help stacks of B2B business clients in my agency
1 like
When it comes to marketing your local business, the road to success is littered with those who went ...
1 like
Starting an online store is a very exciting experience
1 like
Quite often when you read about digital marketing, its all theory, its all hypothetical, and only ve...
1 like
The eCommerce industry is exploding over the last few years with double digit growth still the predi...
1 like
As eCommerce continues to grow and expand at the speed of light, its never been more important to ch...
1 like
view all articles by Robert Keith
Articles by Robert Keith on Other Hubs
Its not long until your kids will start asking you to brush off the old ghost costumes and to start ...
65 views
If you’re looking to , have more energy throughout the day, maintain weight, or build lean muscle, t...
7 likes
My Google Plus Profile
ID: 32253
[ Submit a Comment ]
Trending Articles
Resumes are the most efficient way to share your professional experience with another person
1 like
When starting a business, it is hard to gain exposure, which is essential to make money
5 likes
Many people who have worked for larger corporations revel in the idea of starting a small business
5 likes
So, you want to run your own business but you fear giving up that “perfect” job that keeps the bills...
6 likes
There is a new “buzz” in the air – having a business that costs next to nothing to set up, working m...
2 likes
Rina Chia is the %%'Business Boss'%% behind Take 2 Markets, an innovative concept giving ladies the ...
7 likes
Whether your business website sells a product or service or is simply an online space which explains...
7 likes
Many people dream of being their own boss, having the flexibility to work whenever and wherever they...
1 like
Unless you have been hiding under a rock, you have no doubt heard people talk about "Social Media"
7 likes
Kate Iselin, a female entrepreneur with a flair for fashion, design, feminism and current affairs, s...
7 likes
Categories
 
Copyright 2012,2013,2014,2015,2016 On Topic Media PTY LTD. ABN 18113479226. mobile version